Adetoro Adetayo
Strategic Communications & Content Specialist Driving Growth for Impact-Driven Brands
I transform complex technical and market offerings into clear, persuasive narratives, from SEO-optimized content to grant-ready proposals, helping organizations build visibility, credibility, and measurable growth.
With 4+ years crafting high-impact content across clean energy, sustainability, and media sectors, I bridge technical depth with strategic storytelling. I've built content platforms from scratch, developed grant-ready proposals, and driven organic visibility through research-driven narratives.
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What I Bring To Your Mission
SEO & Content Strategy
- 4+ years creating SEO-optimized blogs, newsletters, and long-form content that rank and convert.
- Launched and scaled a research-driven media platform with measurable organic growth.
- Expert in keyword research, content performance tracking, and multi-format storytelling.
- Adapt tone seamlessly—from accessible and engaging to technical and formal.
Strategic Communications
- Translate technical offerings into compelling narratives for customers, partners, and investors.
- Craft press releases, thought leadership pieces, reports, and sales materials.
- Manage multi-stakeholder communications across startups, consulting firms, and international partnerships.
- Build brand voice consistency across all channels.
Grant & Proposal Development
- Draft persuasive grant applications and business proposals that position organizations for funding success.
- Structure documents to support fundraising and business development objectives.
- Maintain content repositories for rapid adaptation and reuse.
- Gather cross-functional insights and translate them into high-quality written outputs.
Projects That Prove Impact
Susinsight: Research-Driven Media Platform
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My Role: Co-Publisher & Editorial Lead
Built a sustainability-focused media platform from the ground up, developing editorial strategy, managing contributors, creating SEO-optimized content, and growing audience engagement across Africa. The platform surfaces actionable intelligence for decision-makers navigating environmental, econimic, and social challenges.
Impact: Consistent organic traffic growth; established as a credible voice in African sustainability discourse.
Visit Susinsight
Built a sustainability-focused media platform from the ground up, developing editorial strategy, managing contributors, creating SEO-optimized content, and growing audience engagement across Africa. The platform surfaces actionable intelligence for decision-makers navigating environmental, econimic, and social challenges.
Impact: Consistent organic traffic growth; established as a credible voice in African sustainability discourse.
Visit Susinsight
Grant Proposal: Clean Energy Access Initiative
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My Role: Lead Writer
Developed a comprehensive grant proposal for a clean energy organization, translating technical project goals into a compelling narrative aligned with funder priorities. Document included impact assessment frameworks, budget justification, and strategic roadmap.
Impact: Structured, persuasive document supporting fundraising objectives.
[Private]
Developed a comprehensive grant proposal for a clean energy organization, translating technical project goals into a compelling narrative aligned with funder priorities. Document included impact assessment frameworks, budget justification, and strategic roadmap.
Impact: Structured, persuasive document supporting fundraising objectives.
[Private]
Susinsight Newsletter
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My Role: Editorial Strategist
Co-created and managed an editorial strategy for a research-driven sustainability newsletter that translates complex environmental, economic, and social issues into accessible, actionable insights for professionals, policymakers, and community leaders across Africa. Developed content frameworks, managed workflows, and implemented SEO-driven distribution strategies to grow readership and engagement.
Impact: Built consistent subscriber growth; established editorial voice that balances rigor with accessibility; strengthened platform's reputation as a credible source for sustainability intelligence.
Visit Susinsight Newsletter
Co-created and managed an editorial strategy for a research-driven sustainability newsletter that translates complex environmental, economic, and social issues into accessible, actionable insights for professionals, policymakers, and community leaders across Africa. Developed content frameworks, managed workflows, and implemented SEO-driven distribution strategies to grow readership and engagement.
Impact: Built consistent subscriber growth; established editorial voice that balances rigor with accessibility; strengthened platform's reputation as a credible source for sustainability intelligence.
Visit Susinsight Newsletter
Culerson: Energy Futures Advisory Project
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My Role: Research & Communications Consultant
Advised a renewable energy consultancy on thought leadership, market insights, and stakeholder engagement. Developed newsletters, strategic recommendations, and content frameworks that enhanced client visibility and lead generation.
Impact: Strengthened industry positioning; supported business development efforts.
Read Project Details
Advised a renewable energy consultancy on thought leadership, market insights, and stakeholder engagement. Developed newsletters, strategic recommendations, and content frameworks that enhanced client visibility and lead generation.
Impact: Strengthened industry positioning; supported business development efforts.
Read Project Details
Thought Leadership: "The Climate Case for Bamboo"
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Published Article
Explored investment barriers in bamboo-based carbon solutions—demonstrating ability to distill complex research into accessible, engaging narratives that resonate with policymakers and investors.
Impact: High engagement; cited in sustainability circles.
Read Investor Insight
Explored investment barriers in bamboo-based carbon solutions—demonstrating ability to distill complex research into accessible, engaging narratives that resonate with policymakers and investors.
Impact: High engagement; cited in sustainability circles.
Read Investor Insight
AR Initiative: ESG & Impact Consulting
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My Role: Sustainability Analyst
Supported ESG research, sustainability reporting, and white paper development for African startups and SMEs. Co-developed impact assessment frameworks and contributed to strategic advisory outputs.
Impact: Helped clients navigate ESG disclosure requirements and communicate impact credibly.
Read Project Details
Supported ESG research, sustainability reporting, and white paper development for African startups and SMEs. Co-developed impact assessment frameworks and contributed to strategic advisory outputs.
Impact: Helped clients navigate ESG disclosure requirements and communicate impact credibly.
Read Project Details
Results You Can Expect
Increased Organic Visibility:
SEO-optimized content that ranks highly for targeted keywords and drives consistent, qualified traffic.
SEO-optimized content that ranks highly for targeted keywords and drives consistent, qualified traffic.
Stronger Brand Positioning:
Strategic communications that establish your organization as a trusted, innovative leader in your sector.
Strategic communications that establish your organization as a trusted, innovative leader in your sector.
Grant-Ready Proposals:
High-quality, persuasive documents that support successful fundraising and partnership development.
High-quality, persuasive documents that support successful fundraising and partnership development.
Consistent Brand Voice:
Clear, engaging, and aligned written communications across all channels—internal and external.
Clear, engaging, and aligned written communications across all channels—internal and external.
Measurable Business Growth:
Content and campaigns that directly support lead generation, customer acquisition, and stakeholder engagement.
Content and campaigns that directly support lead generation, customer acquisition, and stakeholder engagement.
How I Work
Core Skills
- SEO Writing & Keyword Research
- Grant & Proposal Development
- Multi-format Content Creation (blogs, newsletters, reports, video scripts)
- Strategic Storytelling & Narrative Development
- Editorial Strategy & Contributor Management
- Cross-functional Collaboration & Stakeholder Communications
- Research Synthesis & Data-Driven Insight
Tools & Platforms
- WordPress & CMS Management
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Google Analytics, SEMrush, Ahrefs, Moz
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Email Marketing Platforms (Mailchimp, Substack, Beehiiv)
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Canva
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Project Management Tools (Notion, Trello, Asana, Google work tools)
- Research & Data Tools (openLCA, academic databases, DataWrapper)